| WHY SHOULD I MAKE THE INVESTMENT OF STAGING MY PROPERTY Staging put simply is merchandising your home for sale, like you would any product you want to sell well. It's all about how you display your property. Neutral colors...simple furniture and minimal accessories allows your buyer to envision the house as their home. Stats: When you list your property with a Realtor, they list the home on MLS. This is where people go to preview homes that they will want to tour or make offers on. When you put only 1 photo on MLS, you will get an average of 5 views and 1.37 leads. When you put 21 or more photos you will get an average of over 77 views and 11+ leads. It is important to make these photos talk! Staged photos will have the biggest ROI (Return On Investment) Clearly, the listings that added 20+ photos generated nearly 10 times the number of leads and over 15 times the number of views. This is a list of stats about how many days a house stays on the market (DOM) correlating to how many pictures are shown on MLS: 1 photo = 70 DOM 6 photos = 40 DOM 16-19 photos = 36 DOM 20 photos max=32 DOM Price as a percentage of the Original Price also showed a direct correlation. 1 Photo = 91.2% of Original Price 6 or more = 95% of Original Price According to these findings, a $600,000 home, sporting only one photo, could sell for as much as 3.8% LESS or a loss of over $22,000, just because there was only one photo accompanying the listing. More amazing is the fact that only 12% of agents posted the maximum 20 photos. **Source Point2 (point2.com) & *Source FSBO Blog 5/2008 |
| Brookside helps with two different types of Staging Services. Do-It-Yourself Staging Consultations or Full Staging Services. |
| Do-It-Yourself Staging Consultations: How It Works A Brookside consultant will come out and do an on-site walk through. During the walk through we will discuss each room and how best to address it for sell. After the consultation, we will supply you will a "to-do list" of recommendations. We also offer a follow-up consultation to certify the house as having been staged and make sure that nothing is left to chance. Pricing ranges from $400 and up depending upon how much time the consultation and follow-up take with the client. |
| Full Staging Services: How It Works A Brookside consultant will come out and do an on-site walk through. During the walk through they will take notes and pictures of the property. They will then return a written proposal to the homeowner for Staging. If the homeowner agrees to the staging process, the Staging date will be set. The cost for full staging starts at $2,000 and up depending on how many rooms are being staged and whether or not we are using your furniture or renting furniture. |
| Real Estate Agents and homeowners that have used staging know that it works. No one can predict the market, but facts show that homes that have been staged sell faster and closer to that asking price than homes that are not staged. The cost of staging will be less than the first price reduction taken on a home that is not staged and has been sitting on the market. The average price reduction is usually over $10,000. We can help you avoid that situation and to get a return on your staging investment! Call us at 650-799-0984 or fill in the form below: |
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